“Art is a powerful catalyst for building and strengthening relationships, by creating opportunities for shared experiences and emotional connections.” – Dr Marcel Hediger, The Incubator creative hub trustee
Art has a powerful way of bringing community together — a truth made abundantly clear at the Incubator creative hub.
The Incubator, a collection of 16 buildings in the heart of Tauranga, is a beloved space where creativity and collaboration collide to provide a sense of community for residents of the coastal Bay of Plenty city.
The Incubator was inspired by the experiences of its Founding Director, Simone Anderson. Simone (who spent much of her career in commercial art galleries) found working on the iconic Hundertwasser mural in Kawakawa brought people from the small Northland town together, and created a vibrant masterpiece enjoyed by locals and visitors for years to come. The Hundertwasser mural project, and similar initiatives that followed, opened Simone’s eyes to the empowering role art can play in strengthening connections between whānau, friends and members of a local community.
After hosting an interactive exhibition which received high praise from Tauranga residents, Simone realised there was a need for a cultural hub in the city; a communal, accessible space where locals could convene to create and appreciate art. She jumped at the chance to rent an abandoned space in the city’s Historic Village in 2013 — and that’s where The Incubator began. What started as a small group of friends gathering in an old barn has now grown into the Incubator’s thriving community, a home to ceramic studios, music venues, a vintage cinema, art galleries and much more.
With an ever-growing list of events and activities, The Incubator nurtures a feeling of community by making art accessible to everyone. It’s a friendly and inclusive place, where people of all skill levels feel comfortable participating.
“Creative expression is encouraged as a therapeutic outlet for both individuals and groups at the Incubator. The supportive community environment helps individuals feel connected and valued,” observes Simone.
The Incubator’s focus on both community and collaboration helps build social connections locally — connections strongly associated with positive wellbeing.
“The Incubator is a tangible example of the power artists can contribute to community connectedness, wellbeing and belonging,” Simone says.
Another way The Incubator supports positive mental health and wellbeing is by enabling people to process their emotions through art. This is especially helpful for people who might want to share troubling experiences, but are unsure of how to do so safely. Simone speaks of the artist Catherine Daniels, who portrayed challenging experiences from her childhood through her sculpture exhibition. Creating and displaying her art provided Catherine with an outlet to open up about her mental health challenges in a way she felt comfortable with.
“Finding it too difficult to write about her experiences, Catherine decided to make a sculpture to portray what she couldn't say in words,” notes Simone.
“These kinds of projects can bring awareness to, and start conversations about, a difficult subject in the community.”
Simone’s journey with The Incubator offers useful insights for those looking to establish their own creative hub. Starting with a clear vision is important, she says.
“[To be successful], your team should be living and breathing the vision of the hub, and bringing a mix of skills from project management to creative expertise to make it thrive,” Simone explains.
Support from the community is essential, and can be achieved by building relationships with local schools, businesses and organisations — people who can help grow your hub by providing resources and funding, and increasing its public visibility.
Most importantly though, Simone recommends hubs exist in welcoming, accessible and safe physical spaces — spaces where people can build strong social connections and create a community together.
Want to learn more about the Incubator Creative Hub? Visit https://www.theincubator.co.nz/